Building an average website is easy, building a great website that people will visit time and time again with measurable value and a great ROI requires a professional.

There are 5 key elements that every website should encapsulate; of course the way these elements are applied are unique to every organization, industry and country. Keeping this in mind; websites are tailor-made to give the visitor exactly what they are looking for.
These 5 key elements are listed below:

• Ease of use
  
• Aesthetics
  
• Functionality
  
• Content
  
• Purpose

 

 

What is the point of spending money on designing a website if people cannot find it when they search?

Optimising websites to rank highly on search engine results is crucial for any business; SOC implements all the necessary elements for a website to rank higher on search results over a set period of time. Optimisation is a process and requires ongoing work on the website to improve the overall position.

Pay Per Click to date is the most quantifiable form of advertising! On its own or when combined with traditional advertising the results can be explosive!

Traditional advertising is not as easily quantifiable as online advertising; companies spend fortunes on it, but can seldom quantify how this has translated into sales. It seems almost vital to spend money in the right places in order to target the right people for your business; this is simply the next logical step in marketing evolution.
The name says it all; you only pay when someone clicks on your advert and links through to your website. The model works on a budget that the client is willing to spend and results are measurable through analytic reporting done on a monthly basis.
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Social marketing is a little vague but when likened to a bank account, it’s really simple to understand. Like with a bank account, you simply can’t draw money out until you have money in the account; hence the more practical and valuable information you distribute the more interest in your product, you will receive. Social marketing is exactly that – you create an online community that aids in marketing your product.

Social networks such as Facebook, Twitter, LinkedIn and Foursquare are just 4 of the free channels that can be used to present your brand to countless potential users.
Social networking requires ongoing maintenance in order to supply up to date information that will make the user keep coming back for more.
Social marketing like other services offered by SOC is measurable and the results it yields are certainly quantifiable.

 

Sending out a high quality email flyer to your customers can dramatically increase sales and tell you more about your target market than you could ever imagine!

Email marketing is a very sensitive and measurable tool. When sending out campaigns they must be tracked and managed in order for the client to know the response rate and plan future mailers / correspondence. If too many mailers are sent out, the company may be placed under spam review; so this process must be closely managed at all times.
Campaigns can be assessed by how many mails were:

• received
  
• read
  
• perceived as spam
  
• lead the users to unsubscribe

This data becomes crucial in decision making and quantifying your return on investment for mailers.

 

Know who is looking for you, if they in fact found you and if they really enjoyed the user experience you gave them.

Analytics helps a client understand what activity has been occurring on the website. With effective analytic analysis a company can understand what the client is looking for and how to refine the site to better produce the required results. Analytics reports on:

• How many visitors came to the site
  
• What pages they visited
  
• Where they were from geographically
  
• How long they were on the site
  
• How they found you
  
• Where they went to from your site

All this data becomes very important when quantifying the website and justifying advertising spend online. An example is given below:

 

Ensuring that your online campaign always stays on track and never bulges out of your time-line or budget is essential to a successful campaign; but how do you guarantee this?

Website design and company campaigns require a level of project management in order to produce the right product at the right time, for the right cost.
With SOC managing the process for you, it will reduce the possibility of your project running late whilst making sure that all expectations – from both sides are kept in-check and that you will be receiving the exact product that you envisaged.

The project requires:

• A project scope statement
  
• Project timeline
  
• Work scheduling
  
• Monitoring and controlling the process
  
• Regular meetings
  
• Ongoing project support
  
• Reporting