Strategy/Training/Consulting

Sometimes it is not always necessary to implement strategies for clients. Part of our holistic service offering includes:
Strategy development and planning
Training of staff for internal management
Consulting services for on- going facilitation

Strategy:

When looking at all the elements of digital media, it can all be a little daunting. sometimes we find ourselves  swirling around in circles with all the ideas in the room. So if you just need a partner to write your strategy and then allow you to go on your merry way and implement it with any service provider you like, we can do that.

Training:

Many companies like to keep all their services and knowledge in- house. SOC understands the need for businesses to own the resources that manage marketing services. We therefore offer a service of training staff in all the different areas of digital media.
We build customised training sessions for clients but the current training programs offered are as follows:

Holistic digital marketing: 2 day course covering everything from the history of the internet through to the latest forms of digital media. This course incorporates the entire SOC model at a high strategic level.

Search Engine Optimisation: 1 day course looking at SEO in depth and how to apply it to your business. At the end of this course a full strategy is developed for the company and is ready to be implemented.

Social media: 1 day course taking an in-depth look into the 3 main social media platforms namely Facebook, Twitter and LinkedIn. At the end of this course a full strategy is developed and is ready to be implemented.

Consulting/Digital media planning:

Many brands need an expert to consult on media strategy and to implement the best plan for the company. In many cases a direction is lacking and the fundamental knowledge and research still needs to be done in order for an effective plan to be implemented.

Digital media planning is a mixture between strategy as well as budget allocation and a roll out schedule for the digital media plan. This service is a key differentiator for SOC.