What We Do Click below for more info
Digital Media PlanningOpen or Close
Media planners have been around for decades and are experts at planning your advertising mediums in traditional above the line mediums. Digital media planning is a very new and relatively unknown by traditional media planners and requires exports to make sure you get the right exposure!
SOC works closely with Agencies and media buying agencies to create effective digital media plans that clients can follow and measure the results of.
Currently our digital media planning department offer the following services:
Research of potential channels and their reach
Negotiate placements rates with media agents
Budget requirements and expected exposure
Media role out timeline
Web DesignOpen or Close
A great website is based on more than just looking really pretty
To create a website that works we first need to understand your business and then we need to understand your client. Without these 2 criteria as the foundation, the website will not achieve its intended goal. Just as you are reading my website copy, we need your clients to read your website copy. You are still reading this because we wrote something right, we said the right thing in the right place and we made it SIMPLE.
A Good website does not have to be complicated with a fancy flash image flying across the screen with your logo made of chocolate! No, a website needs to flow in a systematic and simplistic way to make potential clients want what you are offering. IT IS THAT SIMPLE.
A brilliant website consists of some fundamental elements:
Brilliant website Design
Sound website development
A strong call to action
Website Reporting and analysis
We here at SOC do not expect you to know how to do all this "web stuff". We don't ever profess to understand how to run your business or how to make a radio advert. But then again we never said we did. So stop trying to be all things in your business and let us do what we do best - digital marketing.
Search Engine OptimisationOpen or Close
SEO is a long term investment strategy that will yield results far greater than you can imagine.High Organic rankings mean high traffic volumes which mean tons of potential customers walking through your digital showroom.
Search Engine Optimisation or SEO as it is well known has gone more viral than Lady Gaga eating dinner with Barak Obama whilst Ashton Kutcher has a shotgun wedding at the Whitehouse. But we digress.
Search Engine Optimisation requires a lot of dedication and time in order to yield results. The process requires 2 forms of SEO. Onsite SEO and Offsite SEO
The website needs to have onsite SEO done in order to better your ranking organically and have the Search engines view the content on the website more favourably. In order to better understand how much work your website truly needs an onsite analysis is done by our team of SEO professionals and a written report is submitted outlining the key areas of weakness.
This is a basic idea of having brilliant (keyword rich) content and placing the information on multiple blogs and external sites and linking this back to the client's website. Google calls this PageRank and this is a key criterion of optimisation.
Paid AdvertisingOpen or Close
It's Simple; you have a website but not everyone knows you exist. Let us put you in front of thousands of targeted potential clients. It works, Google's worth $30Billion, when was the last time you worked with a business worth that amount?
We Say "targeted potential clients" because your advert only shows when they search on relevant keywords that relate to your business. Unlike a billboard seen by millions of disinterested drivers on a main highway, these searchers are looking for what you do, and they are finding you in this space!
The name says it all; you only pay when someone clicks on your advert to go through to your website. The keywords are selected by words relevant to what you offer. This means that you only attract targeted traffic to your website for related searches and relevant potential buyers, making sure you never waste even one rand.
It is Easy:
1. Decide on a budget
2. Choose the relevant industry related keywords
3. We make sure people are searching for these words
4. We build adverts
5. Your adverts generate visitors to the website, which then creates leads
6. We measure the results, and make adjustments
Each click costs a Rand value depending on the competition in the industry.
Different words fluctuate in value over time depending on how many competitors there are in the industry and what they are willing to pay for traffic to the website which can convert to sales and leads. This keeps the market fair and rewards good websites and adverts by reducing the amount that you pay per click.
Search Online Consulting are experts in creating top quality adverts, with strong call to actions, that link to relevant pages of the website. This means potential clients get the best user experience possible.
Budgets fluctuate but one thing is certain, you get what you pay for. The more you spend on Google advertising the more clicks are available for searchers and higher the traffic volumes will be and the likelihood of the visitors turning into potential leads and sales.
What we do:
Double advert testing
Social MediaOpen or Close
We are going to say what no-one else is saying; social media is not for every business but if it is for your brand you need to plan and implement really carefully!
There are many ways you can go about a social media strategy but you need to make sure you have a systematic role out plan that will yield the correct MEASURABLE results.
Start with some of these easy questions:
1. What social media channel should I use?
Well your choices are: Facebook, Twitter, LinkedIn, Foursquare
2. Do I have the right content?
Writing the right information
What we do
Facebook and Twitter training
Facebook and Twitter strategy
Facebook Fanpage design and management
Facebook/ Twitter Update scheduling and management
Facebook/ Twitter reporting
Online reputation management (ORM)
Twitter account management
Email MarketingOpen or Close
Email marketing is still a very powerful form of advertising, as long as you have the right database with the right information email content.
Sending out an email is something we do every day anyway. Many office based jobs depend on email as a primary communication tool.