consulting:
Any and all online advertising or web related information can and should be passed onto marketing functions within the organization; this is vital in assisting your team in making educated marketing decisions.
SOC’s business model and training packages are unique in that we can equip your marketing team to do analysis on an ongoing basis with or without SOC’s regular input. We offer a custom-made program designed in order to educate marketing managers, marketing teams and business owners on the importance of online marketing. This will be done by training you on what can and must be done to achieve maximum exposure on the World Wide Web both through paid campaigns and social platforms.
The program follows a step by step learning format that begins with the basics and progresses to a level that enables companies to make educated web decisions. As well as utilizing relevant and powerful tools available on the web.
- Introduction to the Web
What is a website?
How does it all work?
What are the key principles of the World Wide Web?
- Basic web design information and good practice
How to design a functional site
What do the experts say?
Identifying design needs
Building a website brief
Site maps
- Once off Search engine optimization
Meta tags
Title tags
Good copyright
Image tagging
Site submission
Back links
Black and white hat principles
90+ other SEO techniques
- Ongoing Search engine optimization
Blog creation
Article writing
As well as elaboration of the principles listed in item 3.
- Online tools and products available for marketing
Free web based tools
Paid for web based tools
- Facebook marketing
Fan pages
Profile creation
Facebook advertising
Competitor analysis
- Google marketing (Adwords)
Setting up a pay per click campaign
Setting up Adgroups
Tracking conversion
Adgroup competition
Personalizing the Adgroup campaign
- Affiliate marketing
Where to market
How to select affiliate networks
How to measure ROI
- Google analytics
Installing analytics
Reading analytics
Reporting on analytics
